About Us

The name “BonusFinder” says it all. We’re dedicated to helping players find the biggest bonuses offered by some of the best online casinos and sportsbooks NZ has to offer, ultimately giving them a chance to “Play With More”.

(Read More)

But our story runs much deeper than that. Keep reading to learn more about us and what we can do for you as you navigate through the growing number of online casinos in 2024.

(read less)
hero-cutout

Our Story

The vision behind BonusFinder was started by Riku Vihreasaari. Although the BonusFinder NZ platform was officially founded only in 2018, Riku developed a passion for the online casino industry long before that. Even before he could read, Riku's love for the industry was ignited, eventually leading to a 10-year run as a professional high-stakes poker player. This passion was passed down from his father, and over the years, he has been able to apply many of the lessons learned from online gambling to his everyday life.
2017

BonusFinder is founded

Founded with a mission to help people “Play With More"
2018

Entering the NZ Market

Launched in New Zealand. We received our first 2 award nominations. The team grew to 20 people.
2020

Growth and Nominations

We received our first 2 award nomination. The team grew to 20 people and we launched an Irish site as well as entering the Latin American markets.
2021

Time for growth and successful marketing campaigns

Our Netflix and Pizza dream job contest went viral around the world. The team grew to 35 people.
2022

Joined the Gambling.com Group

Became part of the Gambling.com group and won our first award for ‘Marketing Campaign of the Year’. The team grew to 40+ people.

Our Mission

Our mission at BonusFinder is to help people “Play With More” by accessing the best, biggest bonuses in the industry. We make this happen every day in numerous ways.

First, we help players gain a better understanding of online casinos and how they operate. Then, we put plenty of time and research into finding the best bonuses available from the most reputable casino providers.

To make our mission a reality, the final step is to connect players with these bonuses by providing accurate information on each provider and how to maximize each bonus to its fullest potential.

Our Values

There are several core values that come along with our “Play With More” mentality.

  • Legitimacy and legality: We’re well aware that the internet is littered with illegal options that aren’t safe gambling environments for NZ players. This means that every casino and sportsbook reviewed by us is fully licensed and regulated by reputable regulatory bodies.
  • Trust: We want to provide only the most accurate, transparent, and trustworthy reviews to our readers. We have spent thousands of hours researching and testing the sites so that we can provide the most in-depth reviews, giving players all of the information they could possibly need in order to play online and access bonuses.
  • Responsibility: We only recommend casinos that take responsible gambling seriously and have a good range of safer gambling tools available to help you play within your limits and be informed about your spending. Every site is committed to player protection.

Our Team

BonusFinder is run by a group of gambling experts. Every member of the team has either worked as a professional gambler or worked with casinos and sportsbooks.

The growing team behind BonusFinder is still small, but we make up for our size through a passion for the industry. Our knowledge and love for the NZ gambling market are second to none.
?
Through this knowledge and passion, we take care of everything on BonusFinder, from testing and reviewing casinos and sportsbooks to all the technical website stuff in the background. We even have experience working closely with local state regulators on compliance and licensing.

What We Do

To put it as simply as possible, BonusFinder is a user-driven and independent casino review portal. There’s a lot that goes on in the background to deliver on our Play With More mission.

As you browse through the site, you’ll notice that each provider comes with an in-depth review. These reviews include information on everything from payment methods and payout times to bonus details, games, and betting markets covered.

In addition to all this must-have information, we also do all the bonus math so that you know exactly how much to put in so that you can get the most out of each operator’s bonus offer.

Why Place Your Trust in Us

Gathering this wealth of information isn’t always easy, and we spend a lot of time researching every provider we review. In order to guarantee that the reviews provided contain information you can trust, we have an in-depth review process for each provider.

There’s a lot that goes into this review process, and we look closely into topics like:

  • Safety & Security of the Operator
  • Customer Service
  • Deposits & Withdrawals
  • Mobile Compatibility
  • Welcome Bonuses & On-Going Offers
  • Loyalty Programs
  • Product Variety (Casino Games Offered)
  • Branding & Site Interface

In order for an operator to meet our standards for each consideration above, we dig deep to find the answers that will give us insight into whether or not an operator deserves our praise.

We also consider what’s important to us as players so that you can have the best experience possible.

How Is Our Service Offered for Free?

?On the topic of trust, we also want to be transparent about how we operate. Many of you are probably wondering how we are able to operate a free-to-use site. Simple: We’re able to offer free information thanks to the fees we receive from the providers listed on our site who we are affiliated with.

When an online casino or sportsbook gets traffic that’s directed from BonusFinder, we get a small commission. But that doesn’t mean our reviews are biased in any way.

In fact, the best way for us to get those commissions is to be upfront and honest about the providers we review so that our readers continue to trust us and use our information in the future.

Awards

Since its launch in 2019, BonusFinder has received a hefty dose of industry recognition through the following nominations:

  • Casino Affiliate of the Year – EGR Operator Awards 2019
  • Best Newcomer – iGB Affiliate Awards 2019
  • Affiliate of the Year – EGR North America Awards 2020
  • Marketing Campaign of the Year – EGR Operator Awards 2020
  • Casino Affiliate of the Year – EGR Operator Awards 2020
  • Affiliate of the Year – EGR Operator Awards 2020

In addition to numerous nominations, in 2022 BonusFinder received the award for the Marketing Campaign of the Year at the iGB Affiliate Awards.

As Seen On

Not only has BonusFinder been recognized with numerous awards and nominations, but the site has also been praised through notable media coverage.

You may have already seen Bonusfinder and our team mentioned in various sites and publications, including:

Play With Care

At BonusFinder, we take responsible gambling seriously and want to ensure that our users are able to enjoy online gaming in a safe and responsible manner. It’s important to remember that while gambling can be fun, it’s crucial to never gamble beyond your limits.

To ensure you’re gambling responsibly, it’s recommended that you set limits on how much you’re willing to spend and check in regularly to ensure that gambling isn’t negatively impacting your daily life. It’s important to recognize the signs of compulsive gambling early to avoid further problems.

For example, gambling during a Sunday Night Football game can add some extra excitement, but continuing to gamble on various sites until 3 am could be a cause for concern. Remember to stop if the action stops being fun, and as Kenny Rogers once sang: “Know when to hold ’em, know when to fold ’em.” This advice applies to all forms of gambling, including poker, casino games, and sports betting.

Ultimately, our main goal is to provide a fun and safe gaming experience for our users.

Learn more about responsible gambling and how we promote safe gaming practices on our site.

author
Author
SEO Content Specialist

Neville Bezzina started his career in digital marketing in 2010, and joined the online casino marketing industry in 2017 as a copywriter, and search engine content specialist. He has an extensive background in producing articles about the online casino industry, be it guides, news, and reviews. His digital marketing background bought him to Gambling.com Group in 2021, and he is currently managing the BonusFinder New Zealand website to ensure our readers always find what they're looking for: a fun but safe casino experience.